Case studies: an app, a product video and a website
Three recent projects for TogetherWON, and how each one ran.
Senior Fitness App
The challenge
Most fitness apps are designed for people in their twenties: small type, fast gestures, busy screens. This one was for older adults, so type, contrast, touch targets and wording all had to work for people who may not see, tap or read an app the way younger users do.
TogetherWON has run in-person and online Brain, Body & Balance programs for older adults since 2016. The app had to bring that coaching to the phone: a program built around each person’s abilities and goals.
What we did
- User research with older adults, to learn how they exercise and how they use their phones.
- Wireframes of every screen, reviewed before any visual design began.
- UI design, with type, contrast and touch targets chosen for the people using it.
- Testing with users, and changes made from their feedback.
- The frontend, built from the approved designs.
What the app does
- A short setup asks how the person moves day to day: what they would most like to do more easily, such as keeping up with the grandchildren or getting up and down, plus a safety check, whether pain gets in the way, how many times they can stand up and sit down in 30 seconds, and how steady they feel standing still.
- From those answers it builds a personal Brain, Body & Balance program, laid out as a week, day by day.
- Every exercise has a video of a coach doing it, the reps in plain words, how-to notes and one large button to mark it done. Strength and balance moves sit alongside brain exercises.
Design decisions
- Large type and high contrast throughout, so nothing depends on good eyesight.
- Big touch targets and few gestures, so nothing depends on a steady hand.
- One question per screen during setup, with a note that there are no wrong answers and nothing is timed. It takes about five minutes.
- Ranges instead of exact numbers, such as “0–4” or “5–9” times standing up, because a rough number is fine.
- Safety questions come first, so the program is built around them.
- A coach on video for every exercise, so no one has to work a movement out from a written description.
How it ran
Research came first and feedback never stopped. Each round of designs went back to users before the next one started.
The result
Our designs and frontend became the foundation of TogetherWON’s app.
Custom App Video
The brief
TogetherWON wanted feedback on its new app from the people who would use it, and the app was still in development.
What we did
The Sarasoris team made a polished video, under two minutes long, that shows the app screen by screen as a new user would meet it: the setup questions, the program being built, a week of workouts, coach-led exercises, and teammates sending messages and video encouragement.
Why a video
People can react to a video long before software is ready to hand over. TogetherWON showed it to users and collected their feedback while there was still time to act on it.
The result
TogetherWON features the video on its app page, where it introduces the app to everyone joining the waitlist, and used it to gather early feedback before launch.
Search-Optimized Website
The brief
Most of TogetherWON’s clients, and the adult children who look for help on their behalf, start with a search: a personal trainer nearby, balance exercises, what training costs. The new togetherwon.com had to show up for those searches, in Google and in AI assistants, and turn a search into a free consultation.
What we built
A Next.js site of 250 pages: 13 service pages, five pages for the towns and neighborhoods TogetherWON serves, 11 in-depth guides, six free self-tests, 94 blog posts and 98 recipes. The SEO was built in from the first page, not added at the end.
Structured data on every page
- Every page describes itself to search engines in schema.org markup, and every page links into one shared graph: the business, its address, hours and service area, and its founder.
- Each kind of page uses the type that fits it: services with their prices, guides as articles, blog posts, recipes with ingredients, steps and nutrition, the self-tests as web apps, the app as a mobile app, a radio interview as a podcast episode, and the founder’s welcome video.
- FAQs, breadcrumbs and the founder’s certifications are marked up too, so search results can show them.
Expertise you can check
- Every guide and post names its author, founder Kristen Nielsen, lists the founder’s certifications, and shows the date it was last updated.
- Guides end with a numbered list of the research they draw on, and that list is in the markup as well.
- Each guide opens with a short, direct answer to the question in its title, ready for Google or an AI assistant to quote.
Pages for the searches people make
- Local pages for Colorado Springs, Monument and Tri-Lakes, Briargate, Black Forest and Gleneagle, each with its own questions and prices.
- A page that answers “What does a personal trainer cost in Colorado Springs?” with real prices, and another on paying through insurance.
- Free self-tests people search for, such as the 30-second chair stand test, which compares a score with normal ranges by age and with CDC fall-risk cutoffs.
- Topic clusters: each guide sits at the center of the blog posts and recipes on its subject, grouped as Body, Brain, Balance, Nutrition, Recovery and Stories, and linked to one another.
Ready for AI search
An llms.txt file gives AI assistants a plain summary of the business, its programs, prices, service area and founder, with 147 described links into the site, so tools such as ChatGPT and Perplexity describe TogetherWON accurately.
Fast and technically sound
- Pages are rendered ahead of time and served from cache, with self-hosted fonts and the main image preloaded.
- Images come at several sizes and load only as they scroll into view. Every one has alt text and a descriptive file name.
- Every page has its own title, description, canonical address and sharing image, and the sitemap lists every page with the date it last changed.
Work for agencies
Design and development work done for agencies stays confidential. With each agency’s permission, we can describe it privately: the kind of client, what we built, and the stack. More on working with agencies.
Have a project like one of these?
Contact us or write to hello@sarasoris.com.
Last updated